What We’re About


You may be asking yourself what exactly is Sweet Baton Rouge Blog? This is a lifestyle and personal blog based in “Sweet” Baton Rouge, Louisiana, written by Meredith Waguespack, owner of the brand SFT and blog contributor Erinn Sala.  We are the voices you’ll see throughout this blog. This is more than just another blog to add to your list. This is going to be a place of community and collaboration, where like-minded women join together to share their love of Baton Rouge (and each other along the way). Each month, local influencers will share about a wide array of topics, from their favorite places to eat, to the fun and inspiring things going on in Baton Rouge. You’ll hear stories about everything from fitness journeys to homemade king cakes, and everything in between in our categories Where to Eat, Don’t Stop Just Geaux, What to Do, and Where to Go.


The heart behind Sweet Baton Rouge Insider is a space to bring influencers in and around our wonderful city together. It’s a place where we can share the many highlights of our wonderful city of Baton Rouge while discovering new hidden gems. It isn’t about one person or one voice, it’s about joining together to create a true melting pot of people, opinions, ideas, and visions. We are so excited about the road ahead and the opportunity to bring creative informative content to our readers! Make sure you follow @sweetbatonrouge to follow along on the many adventures with us!

About Meredith:

Well hey there — I’m Meredith, owner of SFT, parent company behind Sweet Baton Rouge® Insider and Lagniappe Box. I wanted to share a little history/bio on me. I first moved from the small north Louisiana town of Athens to Baton Rouge in 1999. I founded SFT in 2011, I wanted a t-shirt that showed my local pride in a way that I could wear it and talk about it — well the rest is history, SFT was born!

Growing up in a small town, living in “the big city” was amazing. I loved everything about Baton Rouge — because of so much local culture to love! The true meaning and lifestyle behind “Sweet Baton Rouge” is still evolving daily, and that’s why we created Sweet Baton Rouge Insider – to share our love for our great city. #SBRinsider will be an all-encompassing blog, covering everything you need to know about what’s happening in Baton Rouge.  I’m also very excited about my personal blog dedicated to fitness with my 2018 Manta, “Don’t Stop Just Geaux!”.   I will be blogging about my journey back up to running and staying fit and can’t wait to share more with you into the year!

Instagram: @sweetbatonrouge